DuPont
Aligning the organization on new sustainable resources and the vision behind integrating them within their ecosystem. We branded a campaign around the core duality of Human Nature.
Communicating Commitment
DuPont's natural resources initiative needed a unifying message — one that could travel across departments, divisions, and geographies. We found it in the phrase "Our Human Nature": a concept that captured both the human drive toward innovation and the natural ingredients at the heart of the initiative.
The challenge was going global — leveraging DuPont's ovular brand geometry to create a visual system that resonated in every market. We branded the campaign to feel both scientifically credible and emotionally compelling.
Human care. Natural commitment. Global impact.
Natural Ingredients
The sustainable resources at the core of DuPont's initiative
Alginate
Derived from seaweed, used in food and pharmaceutical applications.
Carrageenan
Marine-sourced thickener and stabilizer for food and personal care.
Cellulose
Plant-based structural fiber — the most abundant organic polymer on Earth.
Gellan
Microbial polysaccharide used as a gelling agent in food science.
Guar
Legume-derived gum with powerful binding and thickening properties.
Locust Bean Gum
Extracted from carob seeds, a natural texturizer for food products.
Pectin
Fruit-derived gelling agent essential to food preservation and texture.
Xanthan
Fermentation-produced stabilizer used across food and industrial applications.
The Presentation
