Invenergy launches a cutting-edge, digital-focused venture firm that would pioneer new areas of clean-tech away from the more hardware + operations-minded parent company.
Energize’s parent company is the energy giant Invenergy—but that’s about the only similarity they share.
They wanted to convey that, though they shared the same end-goal of mitigating climate change, their digital-focus was entirely differentiated, but also that their speed + size were dramatically juxtaposed.
Energize engaged my team to assist in molding their messaging + visualizing their identity, and to assist in launch collateral to ensure their announcement brought a splash in the industry.
From digital to physical, ensuring that Energize’s debut would champion their brand, their cause, and their ethos.
