Brand Identity

not 2 polished

A playful, self-aware anti-brand identity. Bold CMYK-inspired colors, Courier Bold typography, and a tone that doesn’t take itself too seriously.

Logo System Color Palette Typography Brand Voice
Brand Book

The Full Identity

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In Motion

Brand Reel

Cyan
Magenta
Yellow
Key
Overlap
Overlap
Brand System

Identity at a Glance

n2p logo — purple circle with trash bag texture
n2p typography — Courier Bold
n2p color palette — CMYK bold bright colors
n2p vignette — purple circle on colorful background
n2p logo — black background variant
n2p logo vignettes — multiple color backgrounds