Presentation Highlights
#FlyWithIBD — EyeForPharma conference presentation driving empathy and airline policy change for the 3.7 million Europeans living with Inflammatory Bowel Disease.
Takeda's #FlyWithIBD campaign required a conference-ready presentation that could shift perspectives on an invisible illness. Our work focused on translating patient experiences into a compelling narrative that moved airline industry stakeholders from awareness to action — using empathy as the core design principle throughout every slide.
From the 'Dear Airlines' open letter framework to data visualizations showing 3.7 million affected Europeans, each element was crafted to build emotional resonance alongside factual urgency. The result was a presentation that didn't just inform — it advocated, driving real conversations about food labeling, individual wrapping, and accommodation policies for IBD travelers.