US Cellular
With the coming of new leadership, including a new CEO, the existing USC Innovation Team sought to communicate their initiatives effectively to prove their present-day value and the crucial future potential they represent.
Proving Value. Inspiring Vision.
Working alongside the Innovation Team, we visualized messaging that conveyed the team's progress, milestones, and larger vision. The goal: fuse in-depth information, compelling insights, and concrete case studies with impactful visuals.
The result was the Innovation Manifesto — a document that proudly cements and presents the value the Innovation Team brings to the company as a whole. Not a pitch, not a blueprint, but a beacon of opportunity for innovation at US Cellular.
This is not a pitch.
This is not a blueprint.
This is a beacon.
New Paradigms
The Innovation Manifesto reframed the team's approach across every dimension
Dual-Purpose Delivery
Click-thru Presentation
A distributed Digital Document, navigable both linearly and non-linearly via interactive menu-based elements.
Beautifully Bound Leave-Behind
Printed and distributed as a high-quality piece that allowed executives and stakeholders to experience the innovation story in physical form.
The Manifesto
