Naming, Branding & Web

Phase 3D

A start-up had a transformative technology, incredible talent, and a drive to revolutionize the 3D printing industry. They needed an identity to match.

Naming Brand Identity Website Design 3D Printing
Phase 3D brand

Finding the Name

A start-up had a transformative technology, incredible talent, and a drive to revolutionize the 3D printing industry.

Only problem? They did not have a visual identity that truly resonated with their ethos nor their next-level technology.

Together, we began ideating on an intentional identity—a name + messaging that would communicate the scale of their offering.

Many rounds of considerations based on their tech arrived at an identity that would intrigue and inform.

Phase 3D naming exploration concepts
Brand + Messaging

Visual Identity

Phase 3D logo lockup on dark
Phase 3D icon system and colors
Phase 3D logo on green
Phase 3D mark on green
Phase 3D messaging
Phase 3D typography
Phase 3D large logo on dark
Phase 3D logo white on green
Website

Digital Presence

With a brand system and messaging in place, a digital presence was crafted to visualize Phase 3D’s light-based technology.

Phase 3D website hero
Phase 3D 3D anomaly detection view
Phase 3D defects detected in 3D
Phase 3D Fringe product page
Phase 3D unmatched control
Phase 3D CTA section
Phase 3D full website hero
Phase 3D full website CTA
Mark System

Icon Variations

Phase 3D mark gradient
Phase 3D mark variations
Phase 3D 3D mark green
Phase 3D 3D mark dark
Phase 3D mark outline
Phase 3D icon dark
Phase 3D icon green
Phase 3D icon gradient

Let’s create something meaningful

Interested in working together? Let’s talk.

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