In 2017, I cofounded Cut Thru to help innovators tell their stories. From startups to enterprises, to venture capital, I have worked with deep tech to craft brands and presentations that impact and amplify.
Story Design is the discipline. Story architecture becomes a visual system, brought to life through motion, 3D, phygital, and interactive surfaces. Different mediums, one discipline.
Every engagement starts with Story Flow — an open-ended discovery process with founders and executive teams to surface what they actually believe before we shape how they say it.
The codified methodology behind every engagement — from Story Flow discovery to dynamic design systems. Explore the interactive prototype.
See the methodology
Identity is a living organism: brands built to compound across every touchpoint.
meaning across all mediums
Celebrating 30 Gigawatts
This work has helped clients raise over $835M, launch brands from scratch, and move people across platforms. It starts with a conversation.
approaching sea-change with intentionality
Phase3D: a paradigm shift in need of an Identity
bringing sustainability to braids
rebundle: contextualizing impact for investors
from NFT trait to real motocross jersey
mi777: minted, manufactured, shipped worldwide
A story design studio I cofounded — blending narrative strategy, insight frameworks, and high-craft visual design. We've helped clients raise over $835M+ through this work.
Visual narratives for founders building the future — from seed to series and beyond.
Strategic storytelling for organizations operating at scale — where the room and the stakes are biggest.
Identity and visual systems for funds investing in the future of energy, climate, and industry.
Identities built from the ground up — logos, messaging, visual systems — all rooted in research and cultural insight.
Story Flow is an insight-led discovery practice. Narrative architecture and visual craft compound across every surface where belief shifts — decks, sites, launches, the long tail of moments between.
Story Design is the methodology behind every project — insight frameworks that reveal what matters, shaped into a narrative architecture that moves people to act.
Brand systems built from first principles — marks, typography, color, and motion that form a living visual language.
Rebundle — pitch narrative in motion
Prototypes and experiences that don't just present — they invite participation. From interactive Figma flows to coded experiences.
raised through story-driven pitch work
Phase 3D — brand identity in motion
LVAD to HT Paradigm Shift — moving people through narrative
