Ian Ruheri Natanek

i create visual narratives
with you

About Ian See the Work
The Story

In 2017, I cofounded Cut Thru to help innovators tell their stories. From startups to enterprises, to venture capital, I have worked with deep tech to craft brands and presentations that impact and amplify.

Selected Presentations See the Work
LVAD Paradigm Shift presentation
LVAD — Paradigm Shift
Medical Visual Narrative
Palmetto presentation
Palmetto Clean Technology
Growth Deck
Power of Story
Power of Story
Interactive Methodology
Satellite Bio presentation
Satellite Bio
Series A Pitch
Rebundle presentation
Rebundle
Seed Pitch
DuPont presentation
DuPont Industrial
Corporate Keynote
Takeda presentation
Takeda Oncology
Medical Conference
Wondery presentation
Wondery
Corporate Keynote
The Craft

Every project is built from the same foundation — story architecture that becomes a visual system, brought to life through motion design, 3D + phygital, and interactive storytelling. Different mediums, one discipline.

systems that scale.

Identity isn’t a logo — it’s a living system. These brands were built to compound across every touchpoint.

Selected Brands See the Work
Energize Ventures brand identity
Energize Ventures
Digital Energy VC Identity
Phase 3D brand identity
Phase 3D
In-Situ Monitoring Identity
Jupiter Power brand identity
Jupiter Power
Battery Storage Brand System
Azul 3D brand identity
Azul 3D
Deep-Tech 3D Printing Brand
Buoyant Ventures brand identity
Buoyant Ventures
Climate-Tech VC Brand + Web
SAM — Invenergy AI assistant brand
SAM — Invenergy
AI Assistant Identity

motion matters.

meaning across all mediums

Invenergy's Anniversary

Celebrating 30 Gigawatts

The Impact

This work has helped clients raise over $835M, launch brands from scratch, and move people in the rooms that matter. It starts with a conversation.

Buoyant Ventures

Brand identity · Website design

See the Site Explore the Brand

the revolution will be branded

approaching sea-change with intentionality

Phase3D brand design

Phase3D: a paradigm shift in need of an Identity

billion dollar beauty problem

bringing sustainability to braids

Rebundle — braid better

rebundle: contextualizing impact for investors

a phygital celebration

from NFT trait to real motocross jersey

mi777: minted, manufactured, shipped worldwide

Ask Ian

Ask my AI a question.

It knows my story as well as I do.

Learn More

A story design studio I cofounded — blending narrative strategy, insight frameworks, and high-craft visual design. We've helped clients raise over $835M+ through this work.

Power of Story
The Power of Story The methodology behind everything we do

Visual narratives for founders building the future — from seed to series and beyond.

Jupiter Power
Jupiter Power Grid-scale battery storage identity
Azul 3D
Azul 3D Deep-tech 3D printing brand build
Palmetto
Palmetto Clean energy fintech pitch narrative
Satellite Bio
Satellite Bio Next-gen cell therapy pitch deck

Strategic storytelling for organizations operating at scale — where the room and the stakes are biggest.

Invenergy
Invenergy 30-gigawatt clean energy portfolio
DuPont
DuPont Hydrocolloid ingredient platform pitch
Takeda
Takeda IBD patient campaign strategy
US Cellular
US Cellular Regional wireless strategy presentation

Identity and visual systems for funds investing in the future of energy, climate, and industry.

Energize Ventures
Energize Ventures Digital energy venture fund identity
Buoyant Ventures
Buoyant Ventures Climate-tech VC brand + website

Identities built from the ground up — logos, messaging, visual systems — all rooted in research and cultural insight.

Azul 3D
Azul 3D Deep-tech 3D printing brand build
Phase 3D
Phase 3D In-situ monitoring identity
Jupiter Power
Jupiter Power Battery storage brand system

Not templates. Not slide decorating. Full story flow — insight frameworks, narrative architecture, and visual craft that wins the room.

LVAD
LVAD Paradigm Shift Medical publication + calculator
Wondery
Wondery More Than A Story pitch
Rebundle
Rebundle Plant-based hair extensions pitch
Lotic Labs
Lotic Labs AI behavioral analytics pitch

The methodology behind every project — insight frameworks that reveal what matters, shaped into a narrative architecture that moves people to act.

Power of Story
The Power of Story Interactive methodology prototype
DuPont
DuPont — Human Nature Botanical science meets story

Brand systems built from first principles — marks, typography, color, and motion that form a living visual language.

Energize mark Phase 3D mark Jupiter mark Azul 3D mark

Rebundle — pitch narrative in motion

Mi777 Milady Moto Jersey — view the full project

Prototypes and experiences that don't just present — they invite participation. From interactive Figma flows to coded experiences.

Power of Story
Power of Story Prototype Interactive Figma experience
LVAD Calculator
LVAD Recovery Calculator Interactive medical tool
$0

raised through story-driven pitch work

Satellite Bio
Satellite Bio Series A pitch narrative
Palmetto
Palmetto Clean energy fintech raise

Phase 3D — brand identity in motion

LVAD to HT Paradigm Shift — moving people through narrative

What story should we tell next?

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